This week’s interview is with Nathaniel Keifer the Director of Web Properties at christianaudio.com. Nathaniel has been a huge help to my ministry here at Christian Book Notes as well as one of the masterminds behind the excellent selection of free audiobook downloads each month offered at christianaudio.
Christian Book Notes (CBN): Could you share your testimony of how you came to know Jesus Christ as your Lord and Savior?
Nathaniel Keifer (nk): One of the only memories I can recall from my childhood is the day that I realized I was a sinner and needed Christ to save me and its a good memory! It was an Easter Sunday around 6 years of age and my grandparents were the teachers of the class. I remember Grandpa giving the lesson with those awful flannel-graph boards & characters and then it coming to the point where we were asked to bow our heads and close our eyes and the questions ensued. What still is probably the strongest memory of that whole thing was that when I raised my hand, I heard my Grandma say, (and I assume point my direction) “I got that one.”
CBN: What is your role at christianaudio.com?
nk: My official title here is “Director of Web Properties” which encompasses all marketing, development, and distribution for just about any technology system that touches the internet and is associated with the company. My main tasks are managing the daily aspects of our web store, the customer service agents, the Facebook and Twitter accounts, and ingestion of new titles and publishing partners through my encoding team. I’m somewhat the “face” of the christianaudio web team, but rest assured there is more than 8 working on everything associated with our website development and daily coordination.
CBN: Why in the world does christianaudio insist on using all lowercase letters?
nk: The funny thing is that very few people have ever asked, they just go ahead and spell it however they’d like. We’ve seen everything from Christian Audio, Christianaudio, ChristianAudio, and even in all uppercase. We started early on ensuring that all our materials were lowercase for marketing and brand reasons, as it’s important to use to maintain the strong foot forward we have all worked so hard on. It seems difficult for some people to write Christian in lowercase, but in all reality, they’re writing a business name and not a religious view. And customer’s aren’t the only one who have a hard time writing christianaudio as many of the employee memos and emails are constantly being corrected for the misuse of capitalization.
CBN: Could you give some detail on your subscriptions?
nk: Well, our subscription programs are basically the same as when we originally launched them, however we’ve taken some customer feedback from the last 6 years and have tried to improve where possible. At the moment, we offer two different monthly programs which, for an auto-renewing fee, you receive “credits” that can be turned in for titles on our site (downloads and CDs). We’ve made these programs even better by assigning a set credit value for your purchased credits as well as fluctuating credit pricing with sales (which was originally not apart of the program). You can find more information, here.
CBN: You just re-launched the website with a special on your annual subscription?
nk: That’s correct, we just launched our new website just over 2 1/2 weeks ago and announced on the launch day that we’re offering a ‘$180 bonus package‘ to all new and upgrade subscription orders that commit to a 12 month term (renews monthly). This bonus package includes Crossway’s ESV TruTone Study Bible, a one-year subscription to CTI’s Christianity Today & Ligonier’s Tabletalk magazines, David C. Cook’s Crazy Love Study DVD Resource, and a couple christianaudio audiobook CDs! You can find more information and subscribe, here.
CBN: What has been your number one download of all time?
nk: This is kind of a tough question as we have a #1 free download of all time and a #1 paid download of all time. However, it seems that we’ve had more downloads of our #1 free download, which was Desiring God by John Piper, offered back in November of 2009. We’ve also had great numbers for David Platt’s Radical, William P. Young’s The Shack, and Francis Chan’s Forgotten God & Crazy Love. You can check out the recent top downloads here.
CBN: How can people stay up to date with all that is going on at christianaudio?
nk: We’ve tried to make ourselves as accessible as possible, using the most current venues. You can communicate with us, ask questions, get help, or just say hello from our Facebook page, Twitter, Website, and our Knowledge Base community. We also encourage everyone to join our free newsletter for announcements and other special offers.
8) How can we pray for christianaudio?
Although we appreciate your referrals/sharing our site and your purchases, we covet your prayers. Running a Christian company in our industry is no small task, especially with the competition looming over us. We’d love for you to ask God’s provision on the company, it’s staff, publishers, and ministry partners. We’d also greatly appreciate you asking the Lord to guide our owners in the direction of the company that is in line with His will. There are many upcoming changes, projects, websites, and enhancements coming to christianaudio.com and christianaudio as a company that would be better if bathed in prayer. Thanks for all your support and feedback, we value each customer and view them as part of the ‘christianaudio family’!